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URU

URU

IMAGINEERING A UNQUE BRAND
IN A BREWPUB

Uru is the latest brewpub in town. The challenge given to Bloombox was to arrive at a differentiated positioning and a brand definition, which stood out from all the dime a dozen brewpubs in Bengaluru.

The place was a whole of 60000sq ft of land area in the heart of a whole new Bangalore – J P Nagar. Largely open with 4 Clear zones.

Bloombox gave this place a whole new meaning by firstly positioning it as a BREWPARK because of the overall feel of the place and thereon, creating a brand experience connecting the mother brand and all other 4 zones.

Uru is not a place. It is a state of mind.

It is home. It is a feeling.

It’s where you drop all those masks and be yourself.
It comprises many moods, needs, and choices. It is unconfined.

 So even if its for a little while, quit the fast life, escape from the madness, leave behind the noise and…Just Uru.

This new brand creation initiative with Bloombox involved identity creation, giving the brand a unique and distinctive personality, brand experience, packaging design, inpub branding, leading up to a brand launch idea.

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